Built by Fitness Professionals, for Fitness Professionals
We're on a mission to help coaches spend less time on admin and more time doing what they love — transforming lives through training.
Our Story
FitFloww was born from frustration. Our founder, Alex Chen, spent over a decade as a personal trainer, watching talented coaches struggle with spreadsheets, WhatsApp chaos, and payment tracking nightmares.
He saw coaches losing clients because they forgot follow-ups, spending weekends doing admin instead of living their lives, and undercharging because they couldn't track their true value.
In 2024, Alex partnered with experienced product and engineering leaders to build what coaches actually needed — not another bloated software, but a focused CRM that handles the essentials beautifully.
Today, FitFloww helps over 2,500 coaches manage their businesses more efficiently, saving an average of 10+ hours per week on admin tasks.
Alex Chen
Founder & CEO
"I built FitFloww because I wanted to give coaches their weekends back."
I remember the Sunday nights spent manually calculating client dues and digging through WhatsApp threads to find missed check-ins. It wasn't why I got into fitness. I got into it to help people change their lives.
When we started FitFloww, the goal was simple: Automate the boring parts so you can focus on the coaching. We're not just a tech company; we're coaches who happen to write code. We understand the early mornings, the late sessions, and the passion that drives this industry.
That's our promise to you—we'll keep building tools that respect your time and help you grow.
Our Values
Coach-First Design
Every feature is built based on feedback from real fitness professionals. We ship what coaches need, not what sounds cool.
Client Success
Your success is our success. We measure ourselves by how much time and money we save our customers.
Data Security
Client data is sacred. It is encrypted in transit and at rest, and we never share or sell your information.
Community Driven
We're building a community of fitness professionals who help each other grow and succeed.
Meet Our Team
We combine deep industry experience with world-class software development.
Alex Chen
Founder & CEO
Former personal trainer with 10+ years in the fitness industry. Built FitFloww to solve the client management chaos he experienced firsthand.
Sarah Martinez
Head of Product
Previously led product at two successful fitness SaaS startups. Passionate about creating software that fitness professionals actually love using.
Mike Thompson
Head of Engineering
15 years building scalable software. Ensures FitFloww is fast, reliable, and secure for thousands of fitness professionals worldwide.
Our Journey
FitFloww founded by fitness industry veterans
Launched MVP with 50 beta testers
Opened the platform to coaches beyond the beta group
Expanded to support 15+ fitness niches
Certifications & Partners
We adhere to the highest industry standards and partner with leading technology providers.
Trusted by the Community
See what coaches say about FitFloww on third-party review platforms.
Press & Media
For press inquiries, interview requests, or media assets, reach out to our team.
Get In Touch
Email Us
support@fitflowwcrm.comLive Chat
Available Mon–Fri, 9am–6pm PST via the chat icon in the app.
Our Office
San Francisco, CA
Ready to Transform Your Fitness Business?
Start running your coaching business on FitFloww.